Alexander Attar is a Brooklyn-based engineering leader and principal backend engineer focused on blockchain infrastructure and decentralized systems. As Head of Protocol at Holograph, he architected innovative cross-chain technology and introduced the "Holographic Assets," a native multichain token primitive. Earlier, at Ujo, he helped pioneer Ethereum’s first media protocols, including shipping the first-ever album NFT alongside Grammy-winning artist RAC, setting the stage for today’s vibrant NFT landscape. Prior roles at Foundation, Optimism, Infura, and ConsenSys have further honed his expertise in distributed system design, Layer-2 scaling solutions, and secure, high-throughput APIs.
Outside of engineering, Alexander is a visual artist and photographer whose work has appeared in i-D Magazine, Playboy, Opening Ceremony, Sustain-Release, and more. He holds degrees in Music & Business from Florida State and an M.M. in Music Technology from NYU. When not building, he enjoys cooking, running in Prospect Park, making music, and spending time with his family as a new father.